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Demystifying Industry 4.0: A Webinar Series with EY, IndustryWeek and FleetOwner – Part 3

How Connected and Sustainable Products Are the Future of Manufacturing

Available On Demand — Originally Broadcast September 1, 2021

12:00 p.m. ET (GMT -5, New York) — 1 Hour

In today’s digital world, manufacturers must think differently about product innovation and commercialization of new business models. Whether you’re looking to identify your next billion-dollar product or transform your existing products to become connected, the need to adapt and pivot remains clear.

In this webcast, Ernst & Young LLP and IndustryWeek panelists explore how product innovation needs a new 3D model. Key takeaways from this webinar will include:

  • Design and Engineer for Value – How designing and engineering for value and putting the customer needs at the center of your design efforts is key to unlocking opportunities for growth
  • Design for the Environment – Why delivering on the promise of sustainability is critically important now more than ever
  • Digital First – How a digital-first approach is central to building a connected product strategy



Sachin Lulla

EY Americas Consulting Sector Leader for Advanced Manufacturing & Mobility

Read Sachin Lulla's Biography

Sachin is a Partner in EY’s Consulting business and lives in Tampa, FL with his wife and two sons. He is currently responsible for leading EY’s Advanced Manufacturing & Mobility Consulting business in the Americas. Prior to this role, Sachin served as the Global Digital Transformation and Internet of Things (IoT) leader for AM&M. In his role,

Sachin has served Manufacturing and Mobility clients for over twenty years leading global business and digital transformations that span production innovation, customer experience, and supply chain. Prior to EY. Sachin established IBM’s Internet of Things business, and led the Automotive sector with a big focus on Digital Transformation.

Sachin is one of the top digital influencers to follow and has also been a keynote speaker at multiple major conferences around the world including CES, IAA, Automotive News World Congress (ANWC), Center for Automotive Research (CARS) Conference, Consumer Telematics Show, TU Automotive, and Stanford University.


John Nottingham

Co-President of Nottingham Spirk

Read John Nottingham's Biography

John Nottingham is Co-President of Nottingham Spirk, a Cleveland based, leading product innovation firm with over 1,300 patents, of which 95% have been commercialized. The Nottingham Spirk Vertical Innovation process has helped client/partner companies earn over $50 billion in combined sales.

The 75 Associates of the Nottingham Spirk team work with client/partner companies to explore new pathways to success and growth by integrating new technologies, including advanced manufacturing (Factory 4.0) and product innovations in industrial, commercial, consumer and medical markets. The team includes designers, engineers, prototype technicians and customer researchers. NS has been recognized as one of Fast Company’s “Top 100 Workplaces for Innovators in the World.”

John Nottingham serves on the Cleveland Clinic Board of Trustees, Case Western Reserve University Technology Commercialization Board, boards of CWRU think[box] maker space, Global Center for Health Innovation, Great Lakes Biomimicry, as well as several private equity company boards of directors.

John is a Fellow of the National Academy of Inventors. As the lead patent holder on hundreds of US and international patents, he is in the top tier of individual inventors in the US. John is a Winner of the EY Entrepreneur of the Year Award and an inductee of the Inside Business Hall of Fame.

John has presented numerous times on the subject of breakthrough innovation, and he has been featured on The Today Show, CNN, NBC Nightly News, CNBC, SiriusXM, Bloomberg Radio, Wall Street Journal, Fortune, Forbes, Japan Forbes, Bloomberg BusinessWeek, New York Times, Wired and Fast Company.


David Breaugh

Americas Regional Business Lead, Manufacturing, Microsoft

Read David Breaugh's Biography

Dave Breaugh is the regional business lead for manufacturing industries across the Americas.  He and his team develop and deliver business transformation strategies to empower our customers to create value and sustainable competitive advantage.

Dave brings over 30 years of experience in automotive, aerospace, chemical, consumer goods, high tech, industrial, and medical device industries. His specialty is leading enterprise transformation, operational turnaround, and performance improvement programs enabled by technology.

Dave is a recognized expert in value management, and a founding member of the Value Selling and Realization Council – a professional organization dedicated to helping companies maximize returns from their IT investments.  He enjoys leading cross-disciplinary teams to develop shared visions, orchestrate execution plans, and deliver bottom line results.

Previously, Dave was a Global Enterprise Transformation Partner at IBM and the North American Practice Leader for Industry Value Engineering at SAP.  He has held similar industry leadership roles at i2 Technologies, Trilogy, and A.T. Kearney.  Dave started his career as a Control Systems Engineer at General Motors designing new products and manufacturing processes.

He has a degree in Electrical Engineering from GMI Engineering & Management Institute (now Kettering University) and an MBA from the University of Chicago, Booth Graduate School of Business.


Kenneth C. Budka

Senior Partner at Bell Labs Consulting

Read Kenneth C. Budka's Biography

Kenneth C. Budka, Sr. Partner at Bell Labs Consulting, is strategic advisor to corporate leaders and government officials world-wide, helping energy, mining, manufacturing, rail, transportation and logistics, public safety and other mission-critical enterprises create new value through the adoption of next-generation information and communication technologies.

Ken received the Ph.D. and M.Sci. degrees in Engineering Science from Harvard University in Cambridge, Massachusetts and the B.S.E.E. summa cum laude from Union College in Schenectady, New York.  He is a Senior Member of the IEEE and holds over 20 patents.  He is the author of over 20 papers in refereed technical journals and coauthor of the book Communication Networks for Smart Grid: Making Smart Grid Real.


Iain J. Michel

Divisional Vice President & General Manager
Connected Products Solutions

Read Iain J. Michel's Biography

Iain Michel is Divisional Vice President & General Manager of Connected Products Solutions at PTC.  In this role Mr. Michel builds customer-facing, operationally transformative solutions that incorporate PTC’s industry-leading CAD, PLM, IoT, and AR technologies.  His responsibilities include interacting with and guiding customers to develop, scale, and roll out high impact solution programs based on their unique operational excellence goals.  Mr. Michel brings years of IoT experience and deep understanding of the broader technology market to focus PTC’s activities towards breakthrough technology development and collaboration with the ecosystem through partners and industry consortiums.


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